Consumers want to make responsible choices. But in today’s market, they are overwhelmed by sustainability claims, labels, and certifications that are often unclear or inconsistent. What was meant to build trust now creates confusion.
As a result, meaningful information about a product’s real impact is hidden behind complex data, vague messaging, and marketing noise. This leads to a growing disconnect: companies with real, data-backed responsibility struggle to communicate it effectively, while consumers become skeptical and fall back on price as the main decision factor.
Your challenge is to cut through this “green fog.”
Design a way to make the real environmental and social impact of products visible, understandable, and trustworthy at the exact moment of decision-making.
For many small and medium-sized enterprises (SMEs), ESG requirements are seen as an administrative burden rather than a business opportunity. Reporting often focuses on compliance instead of creating real value.
This challenge explores how digital tools can turn ESG into a strategic advantage. By combining environmental data from Fair Venture with social impact measurement, SMEs can better understand their real contribution and use it to grow.
Your task is to rethink how impact is measured, managed, and communicated.
How can a simple digital dashboard help SMEs track both environmental and social impact without unnecessary complexity?
How can impact data be turned into a clear and compelling story for investors, partners, and customers?
Design solutions that help SMEs move beyond reporting and start using impact as a driver of business success.
Dan Heuer
Fair Venture
Vojtěch Jíra
DEX IC
Petra Jalšovec
DEX IC
Patricie Valentin
DEX IC
Sanja Pekovic
University of Montenegro
Jan Voda
Vysoká škola Ambis
Péter Balogh
University of Pannonia
Roman Parák
INTEMAC
Iaroslava Kalugina
Agentura regionálního rozvoje
Adam Soltan
Agentura regionálního rozvoje